B2B
Wholesale accounts
Restaurants, bars, hotels, a country club and three distributors. Terms, credit, allocations, approvals and the depletion numbers distributors actually ask for.
Active accounts
20
Credit extended
$439,657.84
Outstanding balance
$231,630.35
Pending approval
1
Sell-in by account
Revenue booked to each on-premise account over the last six months — the sell-in half of the distributor conversation.
Depletion trend
Bottles actually depleted through accounts each month. Flat depletion with rising sell-in means inventory is stuck in someone's cellar.